How Much Can Your Newsletter Earn?

Enter your newsletter stats to see estimated monthly revenue across CPM, CPC, CPL, and CPA models — powered by real industry benchmarks.

Your Newsletter

Rates vary by niche
subscribers
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Estimated Monthly Revenue

Per-send and monthly projections based on current category rates

CPM Cost Per 1,000 Opens
$0
Per send: $0
Rate: $0 CPM
CPC Cost Per Click
$0
Per send: $0
Rate: $0 / click
CPL Cost Per Lead
$0
Per send: $0
Rate: $0 / lead
CPA Cost Per Acquisition
$0
Per send: $0
Rate: $0 / sale
Highest estimated revenue:
Potential monthly range:

Understanding the Models

CPM

You earn a flat rate per 1,000 email opens. Predictable but typically the lowest revenue model. Best for large lists with lower engagement.

CPC

You earn per click on the ad link. Moderate returns, but vulnerable to click quality issues. Decent for newsletters still building engagement.

CPL

You earn per qualified lead (signup, free trial, form submission). Higher payouts reward genuinely engaged audiences and build stronger advertiser relationships.

CPA

You earn per purchase or paid conversion. The highest potential payouts, but requires strong audience trust and product-market fit. Best for established newsletters.

Want to understand these models in depth?

Read the Full Monetization Guide

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Advertising Rates by Category

Deep-dive into rates, benchmarks, and monetization strategies for your specific newsletter category.